Perennial Super Bowl presence Avocados from Mexico has chosen Energy BBDO as its new ad agency of record after a competitive review.

The organization—which is a nonprofit trade group representing the Mexican Hass Avocados Importers Association and the Association of Growers and Packers of Avocados From Mexico—issued an RFP earlier this year, aiming to consolidate its marketing efforts with a single agency, according to senior director of marketing Kevin Hamilton.

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Hamilton told Adweek that his team is “very excited” about working with Energy BBDO. “The have the right experience and a nice client base with some overlap with regards to our consumers,” he said. “They also have Super Bowl experience, and the creative team really wowed us. From accounts to strategy, analytics and leadership, they were pretty impressive across the board.”

“Avocados from Mexico is a recognizable and fun brand,” added Energy BBDO managing director Jeff Adkins. “We’re excited to partner with Kevin and the entire team to continue building the AFM brand and help even more people fall in love with this amazing and delicious fruit.”

Arnold has served as the organization’s official AOR since its 2013 inception, while Austin’s GSD&M played the more visible role of creating its Big Game campaigns starting in 2015.

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