ScreenChow

Food News & Content Delivered to you daily

Skip to content
Menu
  • COVID-19 Resources
  • Agency Accounts
  • Podcasts
  • ScreenView Series
Home
Search

Laughlin Constable in Chicago Wins Yuengling Creative AOR

  • by ScreenChow
  • Posted on March 16, 2018March 16, 2018

D.G. Yuengling & Son is appointing Laughlin Constable (LC) as the independent craft brewer’s new creative AOR following a formal review. Allen & Gerritsen served as the incumbent agency.

LC will develop a multi-year creative platform and campaigns that will include video, audio, out-of-home, print, social media, on-premise and retail. The remit includes all of Yuengling’s products, and will particularly seek to increase sales for the flagship beer, Yuengling Traditional Lager.

yuengling

Two years ago the beer maker launched its largest marketing initiative in its nearly two-century history with the “Respect. It’s Earned” campaign. Ads showcased the hand-dug fermentation caves that were used for storage before refrigeration, the on-site brew house, and bottling line to underscore the brewery’s assertion that it’s “America’s Oldest Brewery.”

There is no word yet on how the creative direction will change under the new agency. LC’s first work will debut later this spring. Yuengling’s ad budget was $4.82 million in 2017 and $2.05 million in 2016, according to Kantar Media.

“As we continue to execute our growth plans, we’re looking to expand the consumer base for our Yuengling Traditional Lager and use our unique independent spirit to connect with a broader audience,” stated Tyler Simpson, director of marketing, Yuengling.

from MediaPost: https://www.mediapost.com/publications/article/315722/laughlin-constable-wins-yuengling-creative-aor.html

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Like this:

Like Loading...

Related

Posted in 2018, Account Review, Accounts, Beer, Laughlin Constable, Yuengling

Post navigation

Prev McDonald’s Made a Big Green Rainbow Appear in Chicago Ahead of St. Patrick’s Day
Next All-Natural Granola Brand and Innovative Food Cooking Show Adopt RMD as Agency of Record
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Google+
  • Tumblr
Follow ScreenChow on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 868 other followers

Join our Reddit Community!!

  • Reddit

SCREENCHOW RSS FEED

RSS Feed RSS - Posts

Want to be interviewed or have an idea for ScreenChow?

Send us a note here: ScreenChow

Website Powered by WordPress.com.
Press Enter To Begin Your Search
×
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: