Fairlife Expands Doner’s Agency of Record Responsibilities

In December of 2016, Coca-Cola dairy brand fairlife selected Doner as its creative and strategic agency of record.

YUP Fairlife

Now Fairlife is expanding its relationship with the agency further, tasking Doner with handling creative and strategic responsibilities for fairlife’s YUP! and Core Power protein shakes brands, without a review. Doner will also be responsible for handling “360-degree marketing and advertising for an expanded portfolio of current products and future product innovations,” according to a press release.

“Doner has become a trusted go-to agency partner for marketing communications due to their ability to capture our core promise and difference,” fairlife vice president, communications Anders Porter said in a statement. “They were the clear choice to help introduce some of our newer product innovations to the market.”

“This is an incredible opportunity to help further build fairlife’s reputation for reimagining the dairy category,” added Doner president and CEO David DeMuth. “We look forward to a deeper partnership that advances fairlife’s focus on quality, taste, freshness and superior nutrition as they continue to grow nationally and to innovate across a range of incredible real milk products.”

Doner’s first campaign for fairlife, “Good Morning” promoted its flagship fairlife Ultra-Filtered Milk product.