KFC’s latest marketing ploy comes in the form of scratch-and-sniff Valentine’s Day cards that smell like fried chicken.
The cards are promoting KFC’s $10 Chicken Share meal, which the brand says is “perfect for two.” Featuring the chain’s iconic Colonel Sanders mascot, the Valentine’s Day cards are available in participating restaurants across the US starting today for those who purchase the $10 Chicken Share.
“Some years you have to search high and low for the perfect gift for your Valentine,” said Andrea Zahumensky, KFC US chief marketing officer, in a statement. “This year, we decided to make things easy. Skip the candy and go straight for the fried chicken! Grab dinner and some scratch ‘n’ sniff Valentine’s Day cards, and share your love of fried chicken with your valentine.”
The company has also partnered with gif search engine Tenor to create a series of animated KFC-themed gifs that can be shared on messaging apps.
This isn’t the first time that the company has incorporated its signature fried chicken scent into its marketing efforts. Two years ago, the brand rolled out a limited-edition KFC-scented candle in New Zealand as part of a social media giveaway. It also recently created a line of edible nail polish – available in ‘Original’ and ‘Hot and Spicy’ chicken flavors – in Hong Kong.
from The Drum: http://www.thedrum.com/news/2018/02/12/kfc-gifting-scratch-and-sniff-fried-chicken-cards-valentine-s-day