Bar-goers are a major demand driver for ride-sharing providers. Now Lyft is taking its outreach to a new level by slapping its logo on a beer. The partnership with Chicago craft brewer Baderbräu Brewery features a brew called Five Star Lager, which is a reference to Lyft’s rating system. The beer is a rebranded version of the brewery’s South Side Pride, a lager, the Chicago Tribune reports.
The beer is only available in Chicago bars. Each can carries a discount code that drinkers can use to redeem as much as a 60 percent discount of their next Lyft ride. “This is the first partnership of its kind for Lyft and we believe the combination of Baderbräu’s beer and the offer for safe rides home will be very popular with our Chicago riders,” David Katcher, Lyft’s midwest general manager, said in a statement. The Tribune reported that the program could expand to other cities.
from Creativity Online: http://creativity-online.com/work/lyft-five-star-lager/53545