Remember $5 foot longs?
Subway just took the offer one (very small) step further, with a limited time $4.99 footlong deal, as revealed in a new campaign from The Martin Agency.
A series of ads center around the limited-time promotion, including one parodying The Price Is Right. The spot features an announcer introducing the sandwiches which share the price, followed by a series of comical over-reactions.
Other ads in the campaign, “Wait For It” and “Happiness” take a more direct approach to introducing the offer. Clearly, the price tag is the star of these ads. Lutz, of course, has a different sandwich chain in mind.
The campaign appears to be The Martin Agency’s last work for the fast food brand. Subway previously worked with the agency on a project basis. Last month, the chain consolidated its media and creative accounts with Dentsu Aegis Network, following a review launched in July. A Subway spokesperson confirmed that the work formerly assigned to The Martin Agency was part of the review. Work from Subway’s new agency partners is expected early this year.