To promote the upcoming season of “Top Chef,” Bravo has teamed with on-demand food delivery service Postmates to bring meals from former contestants to your door–with the help of robots.
Postmates introduced food delivery by robots earlier this year in Washington D.C. and is in the process of bringing the ‘bots to the L.A. area. So the company got together with Bravo to help get the word out with ‘bots that will deliver food from the restaurants of “Top Chef” alumni to Angelenos.
Today through Friday, consumers who order through Postmates.com or through the Postmates app can score free deliveries from any restaurant on the platform by using the code TOPCHEF. Among the restaurants are the newly debuted “Bravo’s Top Chef x Postmates” collection, establishments run by former Top Chef contestants: Border Grill (Susan Feniger); Da Kikokiko (Brooke Williamson), Fritzi (Neal Fraser), Grub (Betty Fraser), Lukshon (Sang Yoo), Mexikosher (Katsuji Tanabe), Sack Sandwiches (Michael Voltaggio), Sweetfin Poke (Dakota Weiss), Wolf (Marcel Vigneron).
Postmates’s L.A. rovers, created by Robby Technologies, will be delivering select orders to customers. Customers who score robot deliveries will be put into a drawing to receive a free year of Postmates Unlimited, which allows for free deliveries of orders of $20 and up.
Previously, Bravo has promoted Top Chef through pop-up restaurants, food trucks and tasting events, but the robot deliveries take it next level.
“We are always looking for innovative ways to bring Bravo’s ‘Top Chef’ into people’s homes and the usage of robots was a new and exciting opportunity that taps into the future of food delivery,” says Maria DeLuca, senior vice president, consumer and trade marketing at Bravo Media.
Bravo’s “Top Chef” Season 15 premiere airs on Thursday, December 7 at 10 pm ET/PT.
from Creativity Online: http://creativity-online.com/work/bravopostmates-top-chef-robot-deliveries/53372
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