Being an eagle-eyed Twitter user can occasionally have its perks, though admittedly they can be very, very odd perks.
Twitter user Mike Edgette, a social media manager at TallGrass Public Relations in Sioux Falls, S.D., recently stumbled across one of the year’s best branded easter eggs when he noticed KFC’s account followed only six men named Herb and five Spice Girls—aka 11 Herbs and Spices, a savvy reference to the brand’s storied secret recipe.
His unassuming tweet about the discovery, made about a month after the stunt was quietly placed by agency Wieden + Kennedy, has since exploded to 322,000 retweets and 715,000 likes.
But fleeting Twitter fame wasn’t the only reward in store for Edgette. This week, he announced (on Twitter, of course) that he’d received a framed, custom painting depicting him piggyback riding Colonel Sanders in a majestic natural landscape:
SCREENCHOW 