UH, IS THIS ASTRAL TEQUILA COLUMBUS DAY AD AMUSING OR OFFENSIVE?


Just in time for Columbus Day, Astral Tequila presents “Columbus Day: A Reenactment,” an ad starring Jonathan Goldsmith, the Artist Formerly Known as the Most Interesting Man in the World. (In June, in the wake of Dos Equis moving on to another actor to play Mr. Interesting, Astral released a teaser in which Goldsmith declared that “I told you, I don’t always drink beer.”)

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Goldsmith’s job here is to play an old white dude sitting alone at a bar; he holds a cigar, sips tequila and make eyes at a woman we’re to assume is Indian (she’s wearing a sari) across the bar. He then leaves his seat, drink in hand, perhaps to flirt in person — but suddenly bumps into another woman (kinda weirdly hard, shoulder to shoulder). This woman, we’re to assume, is Native American (she’s wearing a buckskin dress, a turquoise pendant and a feather earring). He looks her over and obviously like what he sees — and she seems to like what she sees too, because she smiles, he smiles, he says “Hello,” and they clink drinks.

Read more at Creativity-Online: http://creativity-online.com/work/astral-tequila-columbus-day/52903