Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

The people on the social media team for quick-serve food chain Wingstop, whose account is handled by Barkley, were apparently feeling good about themselves Monday afternoon.

That is to say, they decided to let loose a little verse, repurposing the flow from Migos’ definitely-not-PG-13 “Bad and Boujee (feat. Lil Uzi Vert)” into a more family-friendly emoji-filled rhyme about eating hot wings and playing Xbox.Screen Shot 2017-10-05 at 8.36.52 AMBefore long, a fan—plus a little chuckling encouragement from Wingstop—drew Wendy’s into the mix, which offered a reference of its own, serving up the main hook of Kendrick Lamar’s “Humble” (like in this week’s L.A. campaign, the radio-friendly version).Screen Shot 2017-10-05 at 8.39.13 AMWingstop, not interested in sitting down, or being humble, parried.

It didn’t take things long to escalate from there, as the brands traded jabs in lyrical form, knocking each others’ food and spewing bravado.

Screen Shot 2017-10-05 at 8.36.12 AM

They ran out of steam as 5 p.m. approached and everyone decided it would probably be better just to go home—but tried to squeeze in the last word.

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