Domino’s unveils ‘official food of everything’ position in first ads by VCCP

VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots.

The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters.

VCCP, which won the account in April, said the new ads portray that the brand is not just about getting fast food, but also brings people together to celebrate events as well as enjoy everyday life.

The films were written by Jack Snell, art directed by Joe Lovett, and directed by The Bobbsey Twins from Homicide through Blink Productions.