Brussels, Belgium, has waited a good long while for its first-ever Burger King restaurant, and the transition hasn’t been smooth.
Remember when we mentioned the brand likes to showboat? Early on, to tease its arrival in the Belgian capital, it released ads that literally asked people to choose between Burger King and the actual king of Belgium, King Philippe.
The monarchy was not having it.
Read the full story at AdWeek: http://www.adweek.com/creativity/burger-king-opened-a-bus-line-in-brussels-to-take-people-to-its-one-restaurant-there/