Deutsch looks ahead to the college football season for Dr. Pepper, bringing back the brand’s Larry Culpepper character for the fourth consecutive year.
In the spot, Culpepper claims “fans are craving Dr. Pepper more than ever.”
So he’s assembled a team to deliver the beverage to show up to “tailgates, the cheap seats, love seats” or anywhere else college football fans are craving Dr. Pepper. There’s even a surprise walk-on to the team.
The Culpepper character was created back in 2014 to get around the fact that while Dr. Pepper is an NCAA sponsor they aren’t allowed to show logos for any individual teams.
Read more at AgencySpy: http://www.adweek.com/agencyspy/deutsch-kicks-off-college-football-season-for-dr-pepper-with-larry-nation/136298
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