Subway is launching a formal North America agency review that could include bringing creative and media together as the sandwich chain tries to bounce back to growth under a new marketing executive.
Subway said it is “looking for partners with deep expertise and focus on content, connection, and analytics.” The company hopes to have a new agency or agencies in place by early next year, it said.
Read more at AdAge: http://adage.com/article/agency-news/subway-begins-north-america-agency-review/309899/
