Chicken Fries, Anyone? Burger King’s Cannes Pop-Up Restaurant Was a Tribute to Innovations Past

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As part of the festivities to celebrate its Cannes Lions Creative Marketer of the Year honor, Burger King erected a pop-up restaurant in the Palais des Festivals. The servers passed out to delegates free Chicken Fries, one of the many brilliant ideas conceived out of its former agency, Crispin Porter & Bogusky. Those who waited in the long lines could while away the time by playing the iconic campaign, “King Games,” Burger King’s trio of Xbox titles that earned the Titanium Grand Prix in 2007.
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