As consumers increasingly tune out ads, publishers have to get creative in developing revenue streams through new kinds of collaborations … More
Tag: CampaignLive
Rapper Big Sean gets a spot on the Budweiser label
Budweiser is teaming up with Detroit-born rapper Big Sean on a special-edition, 25-ounce tall-boy can that features him front and … More
Kraft perks up its classic Macaroni & Cheese with pumpkin spice
Pumpkin spice… mac ‘n cheese? Kraft Heinz is taking a page from Starbucks with the debut of Pumpkin Spice Macaroni … More
Campbell Ewald, Dole spotlight “Quaran-Tensions”
A new campaign for Dole has some fun with the “quaran-tensions” of life under lockdown. Three commercials spotlight homelife stressors … More
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