Ben & Jerry’s, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly one decade, encouraging Americans to lean into their skills and passions to become activists.
The brand, partnering with indie agency DCX Growth Accelerator, is taking a choose-your-own-adventure approach instead of directing consumers to any one specific cause.
It’s the latest flex from a company with decades of advocacy in its history, aiming, in essence, to create its version of Nike’s iconic “Just Do It.”
Read more at: AdWeek
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