Today, Ocean Spray Cranberries, Inc., announced a new Masterbrand campaign and tagline – Just Add Cran. The new mantra – which will fuel all future creative work – will initially come to life with three new ad spots highlighting Ocean Spray’s new Zero Sugar Cranberry Juice Drink, Craisins dried cranberries, and the brand’s fan-favorite line of cran-forward juice blends.
The new spots feature a new farmer-inspired character, “Johnny.” “Johnny” acts as the straight-shooter cousin of the two beloved farmers featured in Ocean Spray ads from 2008 to 2018; the new character aims to embody the brand’s New England roots and the grit of the farmer-owners who serve as the core of the brand. Within the creative, Johnny encourages viewers to Just Add Cran—because when you do, good things happen.
“We are thrilled to launch our Just Add Cran campaign, which shines a spotlight on the transformation that happens when you “just add cran” to any dish or moment – good things happen,” said Monisha Dabek, SVP and Chief Commercial Officer, USA at Ocean Spray. “Additionally, through the introduction of Johnny, we are continuing to hero our co-op owners, who are the heart of our business, while introducing a new icon for the next generation.”
Read more at: PRNewsWire
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