The sports drink updates its biggest campaign in history, modernizing its message for the next generation of athletes.
Today marks a historic moment for Gatorade, the world’s leading sports drink brand, as it launches the revival of its largest campaign ever: ‘Is It in You?’
Originally a defining force in sports culture during the 1990s and early 2000s, this legendary campaign featured none other than Michael Jordan — Gatorade’s longest-standing athlete partner, six-time NBA Champion, five-time NBA MVP and 14-time NBA All-Star. Jordan’s unforgettable, Gatorade-colored sweat symbolized the relentless drive and passion inherent in every athlete.
Now, Gatorade is breathing new life into ‘Is It in You?’ with a dynamic 60-second film titled ‘It Hasn’t Changed,’ narrated by Jordan himself. This film speaks directly to Gen Z athletes, urging them to look beyond external pressures and social media distractions, and to focus on their inner drive—the personal “it” that Gatorade famously championed.
Read more at: The Drum
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