In Coca-Cola’s festive 2021 holiday film, a young boy frets about his new apartment’s lack of a chimney. How will … More
Tag: The Drum
Beer giant Corona launches the world’s first-ever ‘plastic fishing’ tournament
Beer giant Corona has launched the world’s first-ever ‘plastic fishing’ tournament – paying fishermen in Mexico to retrieve plastic waste … More
How does it work? The tech behind Mowi’s trackable salmon
‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how Mowi, the … More
Pepsi preps for an uncertain NFL season
As the official soft drink of the NFL for 18 seasons, football has long been a part of the Pepsi … More
‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings
Mars shares key findings from one of the largest, on-going neuroscience studies in the world. The problem is marketers may … More
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