Watching an irate Ice Cube smash a lamp into one of his framed platinum records—while Jack Box looks on in distress—is worth the price of admission.
Such silly scenes await as Jack in the Box introduces Cube’s Munchie Meal.
In another highlight the actor/rapper taunting the beloved/reviled mascot with a playback of his 2008 track that boasts, “My head is so big they call me Jack N the Box.”
Cube’s more menacing than Box! (When Ryan Reynolds met Jack, the Deadpool star just played himself.)
“Cube was all-in from the jump,” recalls Jordan Young, a creative director at TBWA\Chiat\Day L.A., which developed the campaign “Early on, we ended up getting on a Saturday morning brainstorming call with him, catching him mid-tour, where he had wrapped his show at some crazy time, like 2 or 4 in the morning. He began by apologizing that he hadn’t come more prepared, then proceeded to rattle off a slew of ideas. The man just doesn’t stop. It was a level of collaboration I don’t think I’ve ever encountered.”
Read more at: Muse by Clio
SCREENCHOW 