McDonald’s is promoting its “Surprize fries” competition with a multichannel campaign by global marketing agency TMS.
The competition celebrates the surprising moments its customers can experience when ordering McDonald’s fries, such as when they find some at the bottom of the bag or they steal fries from a friend.
The campaign encourages people to “Peel your fries to get a surprize!” as customers can win prizes when they purchase medium or large portions of fries from the fast-food giant.
Read more at: CampaignLive
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