Few combinations scream America like football and chicken wings.
And Applebee’s, the restaurant chain known for its boneless wings, is cashing in. When football season kicks off later this year, Applebee’s will be the official bar and grill of the NFL as part of a partnership struck up earlier this year.
The move to team up with the league is the latest in a series of pushes into sports marketing from Applebee’s, which has made plays to center itself around America’s actual favorite pastime.
“We’ve done some work, some research, and Applebee’s guests over-index as NFL fans,” Joel Yashinsky, Applebee’s CMO, said. “We were able to work together to develop a partnership that we were really excited to bring forward that we think is going to be a huge benefit for our restaurant, and, most importantly, for our guests.”
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