Coca-Cola further leverages its focus on digital marketing channels with the launch of Coca-Cola Lens, a platform that aims to shares “actionable insights” for its retail and food service partners.
Coca-Cola Lens was designed to “deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants,” Pamela Stewart, chief customer officer – retail for Coca-Cola North America, said in a statement.
The platform launched with 16 articles by internal subject-matter experts at the company, informed by both proprietary and third-party consumer data, as well as macroeconomic context. Topics included the growth of the premium water category, menu strategy, and how to optimize cold vault inventory practices.
n announcing the launch, the company touted Coca-Cola North America’s customer base across “250,000 retail stores and 500,000 foodservice outlets, as well a “longstanding legacy of value-added partnership focused on growth.”.
The company debuted Coca-Cola Lens ahead of the 2024 National Restaurant Association Show in Chicago, which runs May 18-May 21. Coca-Cola will introduce event attendees to the platform during a session entitled, “Data and Dining: Feeding Growth with Actionable Insights.”
from MediaPost
SCREENCHOW 