Bud Light is toasting the kickoff of the 2020 National Football League season with the Bud Light Showtime Cam, an initiative with the league and Twitter.

Bud Light Showtime Cam will debut during the season opener Thursday night, when the Houston Texans visit the Kansas City Chiefs, and it will be featured during other games throughout the season.

The initiative allows players to bring fans part of the in-game experience they are missing out on due to Covid-19 via Twitter by giving those players a dedicated place to celebrate major moments during the games and showcase their personalities.

Players will be able to participate during the season, while fans can have their tweets featured by adding the #ShowtimeCam and #BudLightSweepstakes hashtags.

Read more at AdWeek: https://www.adweek.com/digital/bud-light-teams-up-with-nfl-twitter-on-bud-light-showtime-cam