The creators of the tongue n’ cheek foodie platform “The FoodPorn Hub” have officially launched their creative production house – ‘The Balas Brothers’. Focused on creating gorgeous, colorful tabletop food videos, The Balas Brothers are a filmmaking duo comprised of esteemed food director and cinematographer, Ryan Balas and razor sharp editor and real-life brother, Alec Balas.
Mr. Balas (Ryan) says, “Food is fun again! Our work and approach reflect that”.
The Balas Brother’s work is defined by a natural, rugged approach to beauty and authenticity, often utilizing popular social media visual languages to deliver hip, relevant food videos.
The Balas Brothers are currently completing work on a 6-spot TVC campaign for CPG brand, Kitchen Crafted, focusing on their globally inspired seasonings. AJ Kamdar, Co-founder of Kitchen Crafted says “The audience will LOVE this work”.
Mr. Balas says, “We are always looking for ways to bridge our love of deeply human stories and experiences with our eye for luscious table top food videos. Creating work that is stylish, super-shareable and aesthetically forward-thinking has always been our goal. We like to keep things simple and modern while creating very eye catching, bold images that communicate a clear message and a call to action. The Kitchen Crafted campaign gave us an opportunity to tell an international story, all from the table”.
The Balas Brothers are taking the direct-to-brand approach to cultivating their growing national client list.
“Welcome to the age of deliverables” Mr. Balas says with a smile. After years of testing and implementation, The Brother Brothers have refined and perfected the modular content model, delivering a wide array of gorgeous video-driven assets. The scalable model delivers fresh food content that can be used across all social media platforms for any given brand, and even work in tandem TVC campaigns to create a very special story-centric continuity.
“We believe the story of food, is also the story of people. We employ a deeply human narrative as a way to immerse the audience and explore the very DNA of a great brand or product”, Mr. Balas says, “And We’re open for business and ready to build new and exciting relationships. Let’s talk.”
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