from Shots.net: https://shots.net/news/view/on-my-radar-olaf-van-gerwen
Renowned food director and photographer Olaf van Gerwen on his addiction to bass, his love for ‘the sloppy side of LA’, and the joy of finding a new social media platform.
What the most creative advertising idea you’ve seen recently?
I really enjoyed the IHOb campaign for IHOP, in which they inverted the P in IHOP in order to start selling burgers… but called them pancakes with a straight face. A Droga5 gem. I’m also in love the Taco Bell work out of Deutsch LA.
What website(s) do you use most regularly?
I read a lot of AdAge. I also love Airtable – an online and customisable variant to good old FileMakerPro – it keeps my my OCD in check.
What’s the most recent piece of tech that you’ve bought?
I bought yet another roaming hotspot, in an attempt to make my travels easier. A maddening piece of flimsy tech that failed in every thinkable way. Plus it was shit ugly. I sent it back and am hoping for a refund.
What product could you not live without?
On set I always bring my Bose bluetooth speakers. Music on set can make all the difference.
What film do you think everyone should have seen?
That’s just a mean question, like asking who’s your favourite child. There’s a list of films I watch at least once a year: Heat, GoodFellas, American Gangster, Fight Club, Casino, The Dark Knight, Pulp Fiction – the classics.
What’s your preferred social media platform?
I ran into a new one: Soulpicks. It allows you to collect, discover and share places, like restaurants or clubs. It allows you to casually shout ‘just follow me on Soulpicks!’ at people who ask for recommendations in a city you’ve visited.
What’s your favourite TV show?
Loved the first season of Amazon’s Goliath. Billy Bob Thornton is amazing, as always, and I just love the aesthetics of the sloppy side of LA.
Read the rest of the interview at Shots: https://shots.net/news/view/on-my-radar-olaf-van-gerwen
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