Quaker Oats partners with Univision Communications for a ‘novella within a novella’

A three-part branded content novella is premiering on Univision, starring Danilo Carrera and Daniela DiGiacomo, who relay the key health benefits of Quaker Oats.

The ‘novella within a novella’ airs today (Dec. 10) as part of the primetime showing of Univision’s new hit novella, Jesús. The campaign will also feature custom cooking segments on Univision’s morning show, Despierta America, where Chef Yisus will demonstrate the recipes showcased the night before. In addition, there will be a social media push by Univision influencers.

Deeply rooted in Hispanic insights that speak to Latinas as the main “caretaker” of the household, the campaign will encourage them to take care of themselves so they can take care of their families. In a teaser video in Spanish, a man headed to work is encouraged by his wife to eat a healthy breakfast of Quaker Oats with fruit to get heart healthy. One doesn’t need to speak Spanish to know what’s happening, and Quaker is going after a huge audience with this collaboration.

Read more at The Drum: https://www.thedrum.com/news/2018/12/10/quaker-oats-partners-with-univision-communications-novella-within-novella