Blue Diamond, the “world’s leading non-profit almond processing and marketing cooperative,” is looking for a new creative agency partner.
According to three parties close to the business, the Sacramento-based organization recently placed its creative account in review. The agencies competing for the business are R/GA San Francisco and The Community San Francisco in addition to the Los Angeles offices of TBWA\Chiat\Day, Anomaly and MullenLowe.
One source clarified that this review concerns the nuts portion of Blue Diamond’s business but not its almond milk division.
Spokespeople for all five agencies involved in the pitch either declined to comment or did not respond. The client’s given press contact has not responded to multiple emails.
Search consultancy Select Resources International, which is running the review, declined to comment at this time.
Read more at Agency Spy: https://www.adweek.com/agencyspy/5-west-coast-shops-pitching-for-blue-diamond-growers-account/151154
