Each of Burger King’s new ads starts with an anachronistic burst of noise from a dial-up modem and a solemn warning: “This ad was created by artificial intelligence.” Then, over shots of glistening burgers and balletic fries, a robotic-sounding narrator deploys exactly the sort of clunky grammar and conceptual malapropisms we expect from a dumb AI.
“The chicken crossed the road to become a sandwich. Burger King encouraged the chicken,” says the voice. “The Whopper lives in a bun mansion, just like you,” it chirps.
They’re good ads! And, of course, they’re lies. In a press release, Burger King claims the videos are the work of a “new deep learning algorithm,” but an article from AdAge makes it clear that humans — not machines — are responsible for the funnies. “Artificial intelligence is not a substitute for a great creative idea coming from a real person,” Burger King’s global head of brand marketing, Marcelo Pascoa, told the publication.
Read more at The Verge: https://www.theverge.com/tldr/2018/10/3/17931924/burger-king-ai-ads-confusion-misunderstanding