Beer. Bourbon. We’re partial to both.
In fact, we sometimes drink one after the other or even, on crazier nights, at the same damn time. A certain classic tagline comes to mind… what could it be?
The marketers at AB InBev and Beam Suntory recently figured they could kill two mildly intoxicated birds with one stone inspired by that classic “beer and a shot” combo that will set you back $10 in the Midwest and $25 in some downtown club on a Saturday night (we assume).
For the rollout they turned to our good friends at VaynerMedia, who hustled all the way back to their Nashville roots for some slammin’ bar action starring singer Kassi Ashton. It’s a little bit country and it’s a little bit rock n’ roll.
Read more at AgencySpy: https://www.adweek.com/agencyspy/vaynermedia-and-the-clydesdales-introduce-the-budweiser-jim-beam-mashup-you-never-knew-you-wanted/148535
SCREENCHOW 