For Seinfeld fans, the phrase “No soup for you!” will live forever. But for the makers of the actual soup based on the character cringingly known as the ‘Soup Nazi’, that phrase is being dropped for a less harsh approach.
The Original Soupman, the maker of artisanal soups since 1984, has introduced a campaign called ‘Just Try It,’ showing a still-stern but more welcoming Soupman. The comical new commercials feature Larry Thomas as ‘The Soupman,’ reprising his role for a new generation.
In the commercials, the Soupman recruits ‘The Publicist’, played by Brandon Joyner, to help him achieve his new goal: to share his famous soups with the masses. The odd couple was introduced in a series of teaser videos, one explaining their pairing and another explaining why the Soupman is “back” and why he has been misunderstood all these years.