Land O’Lakes subsidiary Vermont Creamery selected Colle McVoy as its agency of record without a review, responsible for creative, strategic planning, design, media planning and buying, content strategy and consumer engagement.
Vermont Creamery unveiled a brand and packaging redesign late this summer and has tasked Colle McVoy in helping it expand with its rebranding efforts.
“When it was time to share the Vermont Creamery story and products with more consumers, we were excited to bring the Colle McVoy team on as our partner,” Land O’ Lakes CMO Tim Scott said in a statement. “Colle McVoy has been a strategic collaborator on numerous Land O’Lakes brands and we look forward to their contributions to the rebranding efforts.”
“This is such an exciting time for Vermont Creamery and we’re thrilled to partner with a company with such an amazing heritage story,” added Colle McVoy CEO Christine Fruechte. “As pioneers of artisan dairy, they have been consciously crafting delicious goat cheese and European-style dairy products for more than 30 years. It’s time to share their unique history and innovative products with the world.”
from Agency Spy: https://www.adweek.com/agencyspy/vermont-creamery-names-colle-mcvoy-as-agency-of-record/147942
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