Kids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’

Parents are constantly torn between two contradictory principles—standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head.


But what if you could have it both ways? What if you could bribe your kids to eat their meals while still feeling like you’re following a solid parenting rule?

Ore-Ida and agency Droga5 have your back.

In honor of today being National French Fry Day, the frozen-food brand has launched “Potato Pay,” which takes the idea of bribery and rebrands it with a more morally acceptable name.

Is it ethical? Is it good parenting? Droga5’s hilarious launch spot encourages you not to think to hard about it:

from AdWeek: