Skip to content
SCREENCHOW

SCREENCHOW

Food News Delivered to you Daily

  • Agency Accounts
  • ScreenView Series
  • Podcasts

Pizza Hut Sends $227 Million Creative Account to GSD&M

ScreenChowJune 27, 20182018, Account Review, Accounts, GSD&M, Pizza Hut

Post navigation

Previous
Next

Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5.

gsdm_pizzahut

The brand informed GSD&M of its decision today when its marketing team showed up at the agency’s Austin headquarters in a bus filled with pizza and champagne. Celebrating with the Pizza Hut marketing team in the agency’s lobby, they unfurled a sign reading, “We’re more than just a great agency; we’re Pizza Hut’s new agency.”

“We couldn’t be more excited to partner with Pizza Hut and bring the beloved brand’s boldness to the forefront. With heart and passion, we have come to know this iconic brand inside and out,” GSD&M president Marianne Malina said in a statement. “Along the way we’ve found great chemistry, a combination of incredible talent and the shared desire to have fun and win as we help write the future for Pizza Hut.”

“Wow! The level of excitement and energy running through our entire company right now is exactly why we know that partnering with GSD&M is the right decision, at the right time for Pizza Hut,” added Pizza Hut chief brand officer Marianne Radley. “They truly get us in every way. From the insights, to the creative, to the chemistry … it just clicked! This is a huge moment in time for Pizza Hut as we fight to take back the pizza category and deliver the best pizza experience for our customers.”

Droga5 won creative duties for Pizza Hut back in May of 2016, making it the brand’s fifth agency of record in six years at the time. The agency’s work for the brand included a comedic campaign starring Kristin Wiig and NCAA basketball campaigns centered around pizza-ordering Pie Tops sneakers that proved popular enough to return for a second consecutive year.

Read more at AdWeek: https://www.adweek.com/agencies/pizza-hut-sends-227-million-creative-account-to-gsdm/

Share this:

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Like this:

Like Loading...

Related

Post navigation

Previous Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Next PUR Asks ‘What Are You Drinking?’ In New Campaign
    Create a website or blog at WordPress.com
    • Follow Following
      • SCREENCHOW
      • Join 257 other followers
      • Already have a WordPress.com account? Log in now.
      • SCREENCHOW
      • Customize
      • Follow Following
      • Sign up
      • Log in
      • Copy shortlink
      • Report this content
      • View post in Reader
      • Manage subscriptions
      • Collapse this bar
    %d bloggers like this: