Giant Food Stores, LLC has appointed Brownstein Group (BG) as its AOR following a formal review.
The Carlisle, PA-based Giant operates more than 170 neighborhood stores under the Giant and Martin’s brands mainly in Pennsylvania and West Virginia, with a few others in Maryland and Virginia.
Under the partnership, BG will be responsible for creative voice/identity as well as video advertising, including TV and online video, as well as radio.
“We recently announced plans to invest $70 million within the Commonwealth, so it was important for us to partner with an agency that not only had the best strategic and creative expertise, but that also shared our cultural ties to the regional community,” stated Matt Simon, vice president, marketing, Giant.
This win follows parent company Ahold naming RP3 Agency as AOR for its separate but similarly named Giant Food, LLC, which is based in Landover, MD and that has stores in DC, Maryland, Virginia, and Delaware.