In its biggest international promotion ever, 7-Eleven has partnered with Coca-Cola Co. to celebrate the 2018 FIFA World Cup soccer tournament.
About 61,000 7-Eleven-branded stores in 14 countries—the United States, Canada, Mexico, Japan Thailand, Singapore, China, Malaysia, Vietnam, Taiwan, Korea, Norway, Denmark and United Arab Emirates (UAE)—and Hong Kong are expected to offer exclusive Coca-Cola 2018 FIFA World Cup products, prizes and promotions, while supplies last. Each of the country’s 7-Eleven chains will put its own spin on the international soccer tournament.
“This program was built from the ground up with input from key stakeholders around the world and designed with varying pathways to give each country the opportunity to participate in a way that made sense for their market,” said Jennifer Hale, global director, shopper marketing strategy, for Coca-Cola, Atlanta.
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