Campari teams up with Yard NYC to expand brand reach outside of Europe

Campari has launched a new campaign with Yard NYC to push the brand in the US marketplace. “Go A Sip Beyond,” directed by Arnaud Boutin, tells the tale of a spirit that offers more than taste. “With American’s current obsession with bitter flavors in the form of coffee, IPA beers, brussel sprouts, and Negroni cocktails, it’s the perfect time to raise awareness for Campari and immerse drinkers in our world,” said Richard Black, VP of marketing at Campari America.

from Campaign Live: