Translation is partnering with the Bed-Stuy community and local business Sweet Chick on its second annual Biggie Breakfast, honoring the member of deceased hip hop icon Christopher Wallace.
The breakfast event will be held tomorrow, March 10 and features the meal The Notorious B.I.G. rapped about on his classic hit “Big Poppa”: “a t-bone steak, cheese eggs and Welch’s grape.” 30 Translation employees will work with volunteers to provide the meal for 200 Bed-Stuy residents, with food and resources provided by Sweet Chick.
“Translation believes we have the unique opportunity to continue to celebrate the life of Biggie by taking the ever-changing makeup of Brooklyn to new heights – while still remaining true to its roots,” Translation Biggie Breakfast collaborator Danielle Howe said in a statement. “Commemorating the legacy of Biggie, as well as his impact on hip-hop is what Translation is all about, and what better way to do it than with his own cultural staple.”
from Agency Spy: http://www.adweek.com/agencyspy/translation-honors-notorious-b-i-g-with-second-annual-biggie-breakfast/144452