THIS APP THREATENS TO DISRUPT SXSW BY LETTING PEOPLE PAINT THE WORLD WITH CHEETOS

The A.I. Tech Paints the World in Cheetos

Cheetos is threatening to disrupt all the fanfare of SXSW with the debut of its latest technological advancement: an app that lets you paint the world in cheese curls. The PepsiCo Frito-Lay brand, along with Goodby, Silverstein & Partners’ innovation group GS&P labs unveiled Cheetos Vision, which transforms anything–from you pet cat to your selfie–into an image carved from Cheetos.

Cheetos Vision is available today in the App Store and will be promoted through the “Shot on Cheetos Vision” campaign, which also includes a Cheetos-filled billboard in Austin and ads geo-targeting festival-goers.

from Creativity-Online: http://creativity-online.com/work/cheetos-cheetos-vision/54069

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