Leading Pan-Asian, fast-casual brand teams with agency to introduce new ‘Tiger’ logo, branding and advertising campaign.

Pei Wei

Dallas, TX  (RestaurantNews.com)  Pei Wei Asian Kitchen, the leader in fresh Pan-Asian fast-casual dining, announced today that it has engaged Siltanen & Partners (S&P) as its Creative Agency of Record.

S&P began work on the Pei Wei account in October 2017 and, following a 360-degree brand review and overhaul, has developed a full suite of marketing materials, including “Tiger,” the brand’s new logo and company mouthpiece.

“Pei Wei has long been blessed with countless loyal fans and the freshest food in fast casual, but we believed the brand was in need of a refresh in order to achieve its full potential,” said Pei Wei Chief Marketing Officer Brandon Solano. “I brought on Rob Siltanen and his team because they are creative rock stars and they share our passion for the Pei Wei brand. Their work on Tiger and our upcoming ad campaign has been spot on, and I believe it will pay dividends for the company for years to come.”

Read more at The Daily Meal: https://www.thedailymeal.com/eat/pei-wei-engages-siltanen-partners-creative-agency