Schuman Cheese, a family-owned, specialty cheese producer and importer based in New Jersey, has appointed Partners + Napier as its advertising AOR following a competitive review.
There was no incumbent agency. Schuman Cheese previously worked with shops on a per-project basis.
The agency, part of Project Worldwide will plan brand strategy and activations that target consumers and trade audiences across multiple channels for both Schuman’s domestically produced and imported brands.
The agency will also support the business-to-business marketing efforts of Schuman Cheese at the corporate level.
This review followed the client’s hiring of former Mondelez executive Jim Low this past October as executive vice president, marketing and sales. He cited the “one-stop shopping nature” as one of several reasons for choosing the agency, as well as the agency’s “track record of building brands from the ground up, its determination to create breakthrough work, its extensive retail marketing capabilities, and its deep familiarity with the cheese business.”