Absolut Bares It All in Humorous Transparency Campaign

Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absolut Vodka’s CO2 neutral distillation process and sustainable ethos.

The film, which features employees from The Absolut Company in the buff, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating vodka. In an age where true brand transparency is becoming imperative, Absolut felt it was important to put everything on display and show viewers exactly what modern vodka crafting looks like. But rest assured, the nudity is used as a metaphor for the company’s transparent production process — employees at the distillery are normally found fully clothed.

Absolut says that quality and sustainability are key to its CO2 neutral distillation process, and the distiller has its hand in every step of the production process. In addition to owning and controlling the production facilities in which Absolut Vodka is produced, as well as the transportation chain, the company sources its wheat from 338 local farms (where each farmer is known by name). Absolut bottles are also made with more than 40 percent recycled glass and manufactured at the nearest glassworks in Limmared.

Read more at Sustainable Brands:  http://www.sustainablebrands.com/news_and_views/marketing_comms/sustainable_brands/absolut_bares_it_all_humorous_transparency_campaig