David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot that the brand will show to just one teenage fan. Schwimmer will also star in the 60-second ad.
“I got a kick out of participating in what I think is the most-exclusive Super Bowl ad ever, because only one person gets to watch it,” said Schwimmer.
Schwimmer plays four different characters in each of the 15-second teasers from DDB, which all tout the fact that he can’t tell you what’s going to happen in the 60-second spot.
“I don’t really do commercials, but the idea, when presented to me, it was just so inherently funny and subversive—that only one person was going to see it, this kid Marcos Menendez,” said Schwimmer. The strange idea “coupled with how much I really enjoy Skittles commercials myself” made it easy for Schwimmer to sign on for the spot, which is the actor’s first Super Bowl ad.