In its first television commercial in over 10 years, the HoneyBaked Ham Company sets itself up as the leader in holiday hams by showing how easy it is to prepare a pre-cooked ham over trying to wrangle your own.
BBDO Atlanta built a spot that pits a HoneyBaked ham against a woman named Kelly, who has trouble getting her home baked ham right. The 30-second spot goes back and forth from a HoneyBaked to a ‘Kelly-baked’ ham. The HoneyBaked looks juicy and delicious while Kelly has continuous problems, like her dog licking the glaze, Kelly burning the ham and ultimately watching her take a chainsaw to her overcooked ham.
The HoneyBaked Ham Company chief marketing officer Jo Ann Herold said: “We are excited to be celebrating our 60th anniversary this year. We are thrilled to be working with BBDO Atlanta, and launching this new TV campaign for the holiday season.”