ScreenChow

Food News & Content Delivered to you daily

Skip to content
Menu
  • COVID-19 Resources
  • Agency Accounts
  • Podcasts
  • ScreenView Series
Home
Search

KBS Scoops Up Dean Foods’ Creative Account After a Review

  • by ScreenChow
  • Posted on December 7, 2017

Kirshenbaum Bond Senecal and Partners won the creative account for Dean Foods, the U.S. food and beverage company behind DairyPure, TruMoo, Friendly’s and Dean’s.

Dean Foods KBS ScreenChow

KBS announced today that it has been named Dean Foods’ advertising agency of record, specifically as its creative and strategic partner, after a competitive review launched in September. It is not clear which other agencies were part of the review.

“When I say that we were blown away by their collective insight, strategic thought leadership, creative prowess, integrated and holistic approach, general passion and great personality, I mean it—hands down, this was the best integrated thinking I have seen in my career,” Marissa Jarratt, vp of Dean Foods marketing, said in a statement.

Dean Foods’ svp and chief customer, marketing and innovation officer Kurt Laufer added in the statement that it was vital for the company to partner with an agency that could help it “realize” a new “vision” around building better brands.

According to KBS, the tech-driven agency will work with Dean Foods “across a number” of brands, including DairyPure, TruMoo, Caribou Iced Cofee, Uncle Matt’s Organic, Mayfield, Dean’s Country Fresh and Steve’s Ice Cream. It is also not clear how much of the account KBS will control.

According to Kantar Media, Dean Foods spent a total of $38.5 million on measured media in the U.S. in 2016. The $10.6 million the company spent over the first half of 2017 was significantly lower than the $22.2 million it laid out during the same period last year.

Read more at AdWeek: http://www.adweek.com/agencies/kbs-scoops-up-dean-foods-creative-account-after-a-review/

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Like this:

Like Loading...

Related

Posted in 2017, Account Review, Accounts, AdWeek, Dean Foods, KBS Agency

Post navigation

Prev Avocados from Mexico Returns to Super Bowl Highlighting Food’s Versatility
Next Pilotworks, a WeWork for food entrepreneurs, is taking its commercial kitchens national
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Google+
  • Tumblr
Follow ScreenChow on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 876 other followers

Join our Reddit Community!!

  • Reddit

SCREENCHOW RSS FEED

RSS Feed RSS - Posts

Want to be interviewed or have an idea for ScreenChow?

Send us a note here: ScreenChow

Website Powered by WordPress.com.
Press Enter To Begin Your Search
×
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: