In a series of tweets at Amazon starting Monday morning, Carl’s Jr began urging the e-commerce giant to buy it out. Using the hashtag “#AmazonBuyUs,” the fast food chain pelted Amazon with tweets steadily throughout the day.
The chain, with some 3,000 U.S. locations (which includes sibling fast food brand Hardees), is in the doldrums, with flatlining same store sales, according to The Street. Parent CKE Restaurant Holdings Inc. was acquired four years ago by private equity firm Roark Capital Group.
Read more at Marketing Dive: http://www.marketingdive.com/news/carls-jr-pesters-amazon-on-twitter-to-acquire-it/506921/