How a Design Agency Helped Make Portland, Maine, the Hippest Foodie Town in New England

PORTLAND, Maine—Over the past decade, this once-sleepy New England town has experienced a remarkable culinary boom that’s put it squarely on the map for foodies, with restaurants like Eventide, Central Provisions and Vinland bringing national renown to the city of fewer than 70,000 people.

And one design agency helped make it all happen.

Might & Main, a small shop on Fore Street in the heart of the Old Port, has developed the brand identities for more than a dozen food clients in and around town, including many of the hottest restaurants that have opened up in recent years.


Currently counting four full-time and five part-time designers, Might & Main got its big break into the restaurant business in 2012, when it developed the branding for Eventide, an oyster bar on Middle Street that was an instant sensation and remains one of the best restaurants in town—indeed, one of the best in the region. (Chefs Mikey Wiley and Andrew Taylor won the James Beard Award this year as the best chefs in the Northeast, following their third nomination.)

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