Matthew McConaughey lives the life. He’s a leading man on the big screen and in recent years has began lending his signature Southern drawl to pitch cars (you know the commercials) and now bourbon.
Wild Turkey Bourbon, who made McConaughey a Creative Director last year, had him star and direct their latest commercial.
A continuation of its “It’ll Find You” global marketing campaign, the spot follows McConaughey as he strolls down a street with a bottle of Wild Turkey (obviously). At every turn he hears a familiar song — one he can’t get out of his head. Finally, he comes to two chairs in front of a fire and there beside him sits Davie, the musician whose song “Testify” has been playing throughout. Throughout the spot, McConaughey narrates: “We didn’t set out to make a hit, we just sang our song. Real bourbon, no apologies. Wild Turkey. It’ll find you.” Well, alright, alright.
Read more at FoodBeast: https://www.foodbeast.com/news/matthew-mcconaughey-directs-latest-commercial-wild-turkey/