Capri Sun Taps Kids and John Legend for No-Added-Sugar Line

For years kids have tried to convince their parents to buy drinks such as Capri Sun, and for years many parents have resisted because of the added sugar. Now, with growing competition from Honest Kids pouches and Juicy Juice organic juice boxes, Capri Sun is giving parents another possible answer.john-legend-capri-sun-2-1.jpg

The Kraft Heinz brand is promoting four new and updated juices and juice drinks made without added sugar. “Parents have been consistently telling us as a brand that they would like more options,” says Melanie Huet, who joined Kraft Heinz this summer as VP of innovation and equity overseeing the beverage, snacks and nuts division. “They’d like more choices that are made with all-natural ingredients and no added sugar.”

Read more at AdAge: http://adage.com/article/cmo-strategy/capri-sun-taps-kids-john-legend-added-sugar-line/310459/

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“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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